2.7 KiB
Mode: pyramid
Conclusion-first argumentation. State the answer, then support it with mutually-exclusive, collectively-exhaustive evidence — every claim earns its place, every number carries a comparison. For audiences who want the result before the process: executives, boards, investors, decision-makers.
1. Narrative skeleton
Conclusion first: the page title is the conclusion, not a label. The body develops the supporting arguments beneath it.
SCQA opening, pyramid body:
| Stage | Role | Where |
|---|---|---|
| Situation | establish shared context | cover / first 1-2 pages |
| Complication | the tension / problem | early pages |
| Question | the implicit question to resolve | transition |
| Answer | the recommendation, developed MECE | all body pages |
Assertion titles — write the finding, not the topic:
| Weak (topic) | Strong (assertion) |
|---|---|
| "Market Overview" | "Domestic market grows 23% YoY, outpacing the global average" |
| "Challenges" | "Three structural contradictions block scaled deployment" |
| "Our Solution" | "Three-phase path: Focus, Expand, Scale" |
Data never stands alone — every figure pairs with a comparison (prior period / benchmark / competitor / target / rank) and a "so what". A bare number is an incomplete thought in this mode.
MECE — when decomposing (drivers, segments, options), branches are mutually exclusive and collectively exhaustive; parts sum to the whole (or label "Other").
2. Page-structure tendencies
- Title (the conclusion) → one-line takeaway → supporting evidence beneath.
- Each body page answers one question and states its own one-sentence conclusion.
- Decomposition pages (driver tree / MECE breakdown / 2×2 matrix) carry the analytical load.
- Source attribution on every data page.
Page structure is a tendency, not a coordinate template. Card / tree / chart / KPI geometry lives in
templates/charts/— adapt those skeletons, do not reinvent. This mode decides what argument each page makes, not pixel positions.
3. Speaker-notes register
Conclusion-driven: the first sentence of each page's notes is the takeaway, then 2-3 supporting facts in flowing prose. Composed, authoritative. Every number paired with its comparison in the same sentence ("23% — nearly double the industry's 12%"). Spell percentages as words where the spoken form reads more naturally. (Common framework: executor-base.md §8.)
4. Page skeleton example
Title: "Retention, not acquisition, now drives growth" ← the conclusion
Takeaway: one line — "CAC up 40% YoY, yet repurchase lifted 60% of revenue growth"
Body: 3 MECE arguments, each with one contextualized datum
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