zcbot/skills/ppt/references/visual-styles/editorial.md

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# Visual style: editorial
Magazine-grade hierarchy. Columns, hairline rules, a serif / sans interplay, strong typographic structure. For finance, journalism, research, long-form analysis.
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## 1. Shape & decoration
- Shape language: rectilinear; thin rules and column dividers instead of cards. Minimal rounding (`rx` 0-4).
- Decoration: hairline rules, kickers / eyebrows, pull quotes, drop-style emphasis — typographic, not graphic. Sparing.
- Whitespace: structured by columns and baseline rhythm; comfortable but information-rich.
- Multi-column text flow where content suits.
## 2. Typography character
- Serif / sans interplay: a serif for headlines or pull quotes against a clean sans body (or the reverse). Clear role contrast.
- Strong vertical hierarchy: kicker → headline → standfirst → body. Generous leading.
> Families are chosen at confirmation `g`; this style asks for an editorial serif/sans *pairing*, not specific fonts.
## 3. Using the deck's colors
- Mostly monochrome text on a light field; one accent for emphasis (a rule, a highlighted figure, a kicker).
- Restraint — color marks structure and emphasis, not decoration.
> HEX values come from confirmation `e`; this style only governs the monochrome-with-structural-accent discipline — it names no colors.
## 4. Texture / elevation
- Flat to barely-raised. Rules and whitespace separate content, not shadows. Shadow only on a genuine floating element.
## 5. Paired image-rendering
`editorial` — magazine-style infographic look for AI images.