zcbot/skills/ppt/references/visual-styles/editorial.md

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Visual style: editorial

Magazine-grade hierarchy. Columns, hairline rules, a serif / sans interplay, strong typographic structure. For finance, journalism, research, long-form analysis.


1. Shape & decoration

  • Shape language: rectilinear; thin rules and column dividers instead of cards. Minimal rounding (rx 0-4).
  • Decoration: hairline rules, kickers / eyebrows, pull quotes, drop-style emphasis — typographic, not graphic. Sparing.
  • Whitespace: structured by columns and baseline rhythm; comfortable but information-rich.
  • Multi-column text flow where content suits.

2. Typography character

  • Serif / sans interplay: a serif for headlines or pull quotes against a clean sans body (or the reverse). Clear role contrast.
  • Strong vertical hierarchy: kicker → headline → standfirst → body. Generous leading.

Families are chosen at confirmation g; this style asks for an editorial serif/sans pairing, not specific fonts.

3. Using the deck's colors

  • Mostly monochrome text on a light field; one accent for emphasis (a rule, a highlighted figure, a kicker).
  • Restraint — color marks structure and emphasis, not decoration.

HEX values come from confirmation e; this style only governs the monochrome-with-structural-accent discipline — it names no colors.

4. Texture / elevation

  • Flat to barely-raised. Rules and whitespace separate content, not shadows. Shadow only on a genuine floating element.

5. Paired image-rendering

editorial — magazine-style infographic look for AI images.