zcbot/skills/ppt/templates/brands/anthropic/design_spec.md

brand_id	kind	summary	primary_color
anthropic	brand	Anthropic brand identity — AI/LLM tech talks, developer conferences, technical training, product launches	#D97757

Anthropic Brand Specification

Identity-only preset. No SVG page roster — pages are composed freely under these constraints.

I. Brand Overview

Property	Value
Brand Name	Anthropic
Use Cases	AI / LLM tech talks, developer conferences, technical training, product launches, research updates
Tone	Tech-forward, professional, modern, conclusion-first, restrained

II. Color Scheme

Role	HEX	Provenance	Notes
primary	#D97757	fact	Anthropic Orange — extracted from anthropic_mark.svg (matches the mark fill on claude.com header)
neutral-dark	#191919	fact	Anthropic near-black — body text, dark surfaces, chart base
bg	#FFFFFF	fact	Pure white page background
accent (info)	#4A90D9	approx	Tech blue — flow / process, links, interactive elements
accent (positive)	#10B981	approx	Mint green — recommended options, success states
accent (alert)	#EF4444	approx	Coral red — risks, cautions, warnings
surface	#F8FAFC	approx	Off-white — card background
border	#E2E8F0	approx	Light gray — card borders, dividers
muted-text	#64748B	approx	Slate gray — secondary text, chart labels

The first three rows are the official triad; the accent / surface / border / muted rows are presentation conventions on top of the official identity, derived to match Anthropic's restrained product UI tone. The accent triple (info / positive / alert) differentiates content types (blue = process, green = recommended, red = risk). Strategist may rotate dominance per page.

III. Typography

Role	Family	Weight
title	"Styrene A", "Helvetica Neue", Arial, "Microsoft YaHei", sans-serif	600–700
body	"Anthropic Sans", "Helvetica Neue", Arial, "Microsoft YaHei", sans-serif	400

Anthropic's official typefaces are Styrene A (titles) and Anthropic Sans (body) — both proprietary and unlikely to be installed on viewer machines. Decks should either embed the fonts into the PPTX or accept the Helvetica Neue → Arial / Microsoft YaHei fallback chain. When locking, Strategist notes "official Anthropic typefaces require install or PPTX embed".

IV. Logo

Anthropic uses a six-petal star mark that is most commonly seen locked up with a product wordmark. The bundled lockup pairs the mark with the Claude wordmark, since that is the live lockup on claude.com. Pick by context, never combine on the same page.

File	Form	Usage
./anthropic_claude_lockup.svg	Mark + "Claude" wordmark (112×24)	Cover hero, ending sign-off, any moment when the brand needs to read as Claude-the-product at a glance
./anthropic_mark.svg	Square orange six-petal mark (24×24)	Header / footer corners, page-number neighbors, tight badges, any small-size moment where the lockup would become illegible — also the recommended choice when the deck is about Anthropic the company rather than Claude the product
./claude_wordmark.svg	"Claude" wordmark alone (82×24)	When the visual context already establishes the brand and only the product name needs to be reinforced

• Cover: prefer the lockup when the deck is Claude-facing; prefer the mark alone when the deck is Anthropic-company-facing
• Per-page: optional — only when one of these genuinely fits the layout; do not stamp every page
• Clearspace: leave at least 0.5× mark height of empty space on all sides; never overlap text or photographic backgrounds
• Mark color is fixed at #D97757; wordmark inherits the page text color (default #191919 on light bg, #FFFFFF on dark)

V. Voice & Tone

• Formality: professional-neutral
• Person: we / you (English), 我们 / 你 (Chinese)
• Emoji: avoid
• Abbreviations: spell-out-first-use

VI. Icon Style

• Preference: stroke

Outline / stroke icons read as "research / engineering" and align with Anthropic's restrained product UI aesthetic. When the deck uses templates/icons/, prefer tabler or lucide stroke families over filled libraries.