34 lines
1.9 KiB
Markdown
34 lines
1.9 KiB
Markdown
# Visual style: memphis
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Memphis / Pop — clashing color blocks, geometric confetti, bold outlines, 80s-revival exuberance. Loud and playful. For festivals, consumer brands, youth culture, launch hype, anything that wants energy over restraint.
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---
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## 1. Shape & decoration
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- Shape language: bold geometric primitives — circles, triangles, zigzags, squiggles, blobs — with thick dark outlines (2-4px). Mixed corner radii allowed; playful inconsistency is on-brand.
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- Decoration: scattered geometric confetti, color-block backings, pattern fills (dots / stripes), oversized punctuation. Generous decoration — but composed, not chaotic.
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- Whitespace: energetic asymmetry; props float at angles. Still leave the focal content room to read against the noise.
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## 2. Typography character
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- Display poster type for headlines (heavy, attention-grabbing); a neutral readable sans for body so density stays legible under the visual energy.
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- Big, confident headline scale; tight to the artwork. Body kept clean and quiet by contrast.
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> Families are chosen at confirmation `g`; this style asks for a display-poster headline × neutral-sans body *character*.
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## 3. Using the deck's colors
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- Multi-accent clash is the signature — but bounded: the clashing colors stay a minority of canvas (≈40% cap), and any one page fronts only two or three of them, not the whole set.
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- A light field carries the noise; dark outlines anchor every shape so the clash reads as composed, not muddy. Disciplined exuberance, never rainbow soup.
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> HEX values come from confirmation `e`; this style governs how many accents appear and how boldly — it names no colors.
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## 4. Texture / elevation
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- Mostly flat pop-art blocks; bold outlines do the separating, not shadows. Optional hard-offset (sticker / cutout) shadows for a retro pop feel — flat, not soft. Keep gradients rare.
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## 5. Paired image-rendering
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`flat` — clean vivid flat-color illustration that matches the pop-block energy.
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