2.9 KiB
| brand_id | kind | summary | primary_color |
|---|---|---|---|
| brand | Google brand identity — multi-product corporate decks, developer events (Google I/O style), education and training in the Google ecosystem | #4285F4 |
Google Brand Specification
Identity-only preset. No SVG page roster — pages are composed freely under these constraints.
I. Brand Overview
| Property | Value |
|---|---|
| Brand Name | |
| Use Cases | Product launches, developer events (Google I/O style), corporate updates, multi-product decks, ecosystem education / training |
| Tone | Modern, friendly, optimistic, clear, multi-color expressive |
II. Color Scheme
| Role | HEX | Provenance | Notes |
|---|---|---|---|
| primary | #4285F4 |
fact | Google Blue — extracted from google_g_logo.svg |
| secondary | #34A853 |
fact | Google Green |
| accent (warm) | #FBBC05 |
fact | Google Yellow |
| accent (alert) | #EA4335 |
fact | Google Red |
| text | #202124 |
approx | Standard Material / Google product UI text |
| bg | #FFFFFF |
fact |
The four primary brand colors (Blue / Green / Yellow / Red) carry equal weight in Google brand usage; the primary / secondary / accent role split above is a slide-layout presentation hierarchy convention, not a brand prominence statement. Strategist may rotate any of the four into the dominant role per page rhythm.
III. Typography
| Role | Family | Weight |
|---|---|---|
| title | Google Sans, Roboto, "Microsoft YaHei", sans-serif |
500–700 |
| body | Roboto, "Microsoft YaHei", sans-serif |
400 |
Google Sansis a proprietary brand font; decks rendering on machines without it installed should either embed it into the PPTX or accept theRoboto/Microsoft YaHeifallback. When locking, Strategist notes "requires install or PPTX embed".
IV. Logo
Google uses a dual-lockup brand system — pick by context, never combine on the same page.
| File | Form | Usage |
|---|---|---|
./google_wordmark.svg |
Full "Google" wordmark (272×92) | Cover hero, ending sign-off, any moment the full brand reads at a glance |
./google_g_logo.svg |
Square multi-color "G" mark (24×24) | Header / footer corners, page-number neighbors, tight badges, any small-size moment where the wordmark would become illegible |
- Cover: prefer wordmark
- Per-page: optional — only when wordmark or G mark genuinely fits the layout; do not stamp every page
- Clearspace: leave at least 0.5× logo height of empty space on all sides; never overlap text or photographic backgrounds
V. Voice & Tone
- Formality: neutral
- Person: we / you (English), 我们 / 你 (Chinese)
- Emoji: allowed
- Abbreviations: common-abbrev-allowed
VI. Icon Style
- Preference: filled
Aligns with Material Icons' default filled style. When the deck uses
templates/icons/, prefertabler-filledorchunk-filled; avoid stroke-only libraries to stay consistent with Google's product UI aesthetic.