diff --git a/test_server/crm/views.py b/test_server/crm/views.py
index 9ae4fe1..a43a4ea 100644
--- a/test_server/crm/views.py
+++ b/test_server/crm/views.py
@@ -121,7 +121,7 @@ class ConsumerViewSet(ModelViewSet):
         """
         ids = request.data.get('ids', None)
         if ids:
-            Consumer.objects.filter(id__in = ids).delete(soft=True)
+            Consumer.objects.filter(id__in = ids).delete(soft=False)
             return Response(status=status.HTTP_200_OK)
 
     @action(methods=['get'], detail=False,
diff --git a/test_server/rbac/models.py b/test_server/rbac/models.py
index e7bdc50..57958e2 100644
--- a/test_server/rbac/models.py
+++ b/test_server/rbac/models.py
@@ -10,12 +10,15 @@ class SoftDeletableQuerySetMixin(object):
     its ``is_deleted`` field to True.
     """
 
-    def delete(self):
+    def delete(self, soft=True):
         """
         Soft delete objects from queryset (set their ``is_deleted``
         field to True)
         """
-        self.update(is_delete=True)
+        if soft:
+            self.update(is_delete=True)
+        else:
+            return super(SoftDeletableQuerySetMixin, self).delete()
 
 
 class SoftDeletableQuerySet(SoftDeletableQuerySetMixin, QuerySet):